Good products are no longer the only relevant benchmark for successful companies. Successful companies in the globalized world are characterized by their ability to address the customer's individual sales and service needs.

In the competition for customers, the Actricity CRM portal provides key benefits for effective customer acquisition, customer care and customer retention.

The characteristics of the Actricity CRM portal include:

• Web-based CRM portal
  
  Users have Internet access to the CRM portal with powerful functions and comprehensive information about customers, products, installations, procedures, documents, etc.
  
  
• Shared data, different views
  
  The roles assigned determine how the system is presented to the user. Monitor masks, information and functions match the duties of the different user types.
  
  
• Cross-organizational synergies
  
  Clients can organize themselves as independent units within the joint system. However, at the same time, clients can be merged into groups and open up synergies beyond the organizational limits.
  
  
• Speed and quality
  
  The workflow automation displays standardized processes and supports or automates them while they are running. This simple feature allows for the acceleration of communication and the monitoring of process quality, among other things.
  
  
• Actricity is also available when you are on the go
  
  These days, mobile hand-held units also provide access to the Internet. The optimized views for small monitors make sure that you are also in the know while on the go. What's more, a print out can be transmitted to any fax device.