Only a small part of the information that is actually important can normally be found in a customer database. Statistical information such as addresses and contact person or even the protocol of the last contact are not enough.

The Actricity CRM portal knows more about your customers:

• Supplementary customer information
  Includes the depiction of company groups, multiple locations, the customer's contact persons and other relevant contact addresses, any kind of contact media, installation with structured details, incl. history, technical documentation and drawings, contracts with services and much more.
  
  
• Customer lifecycle
  Record sales activities (marketing and sales activities, orders, customer care) and service activities (call center, self service, replacement parts sales via webshop, service performance with information about invoicing, machine and maintenance history and much more). Customer information can also be collected and retrieved with regard to the appropriate level via the dealer network, provided that the suitable organizational measures are in place.
  
  
• Communication to and from the customer
  Emails and other customer documents available electronically are assigned to the processes and remain directly retrievable. Consequently, correspondence conducted outside of Actricity is also retained.